MundoFox scores affils in 40% of U.S. Hispanic houses

MundoFox, the brand new The spanish language-lingo network from Fox Intl. Channels and Colombian broadcaster RCN, set to debut within the fall, has guaranteed affiliate marketers in 40% of U.S. Hispanic homes. The aggressive push in to the burgeoning The spanish language-language market Stateside is beginning to achieve traction. "We currently be prepared to exceed our original goal of acquiring distribution in 75% of U.S. Hispanic homes by launch," stated Hernan Lopez, FIC prexy and Boss. "Within the last two decades, no U.S. broadcast network has guaranteed this type of large footprint so rapidly without the help of O&O stations," he added. The first affiliate list includes flagship station KWHY (Funnel 22) in La, possessed through the Meruelo Group and WJAN (Funnel 41) in Miami, possessed by America CV Group. "Have a lengthy tradition of broadcasting in The spanish language," stated Lopez. "We'll broadcast strictly in The spanish language in the onset but we've enough time to consider including subtitles and bilingual programming later on." Lopez needs MundoFox's full programming selection to become revealed within the May upfronts. "Fox already captures a large area of the British-speaking Latino audiences within the U.S.," he stated. Jennifer Lopez and Marc Anthony's talent competish "Q'Viva! The Selected" first showed on Fox on Saturday, nabbing a typical 2.two million audiences, arriving 4th within the 8 p.m. to 10 p.m slot. The bilingual show, that has British subtitles because of its Fox screening, formerly bowed Jan. 28 on Univision, where additionally, it attracted an aud of two.two million, a 37% increase for that timeslot, per Nielsen estimations. Some $ 30 million TV audiences in 21 nations over the Americas are actually watching the show, produced by Simon Fuller's XIX Entertainment and co-created by Endemol. The roster of MundoFox's current affiliate marketers includes stations in Dallas, Bay Area, Phoenix, Sacramento, Fresno, Polk, Vegas, Palm Beach Gardens, Bakersfield, Monterey, Fort Myers, Palm Springs, Odessa, Santa Barbara, Lubbock, Boise, Abilene and San Angelo. All affiliate marketers within the top ten marketplaces are full energy stations or are fully distributed in satellite and cable. Contact the range newsroom at news@variety.com